Fujifilm launched the new Instax SQ40 instant camera in Malaysia last week. As you may recall, The device initially debuted for the global market in June this year and is revealed to support the brand’s larger 62 x 62mm Square film, which is slightly larger than its more common Mini format.
The Instax SQ40 takes inspiration from Fujifilm’s more premium-looking Instax Mini Evo in terms of design. Unlike past SQ models which sport colourful plastic shells, the new entry features a black faux leather body with silver accents. In terms of measurements, it arrives at 134.2mm wide, 120.2mm tall and 60.5mm thick, so it’s not entirely compact.
To recap on its specs, situated in front of the camera is a retractable 65.75mm with a selfie mirror, while on the body itself is a shutter button on the left and a flash unit on the right. Found on both sides are eyelets for the included shoulder strap, whereas on the back is the film compartment, a shot counter, an optical viewfinder, and an integrated battery compartment. In regards to the latter, the new shooter accepts two lithium CR2 batteries.
In terms of features, the Instax SQ40 comes with a Macro Mode that lets you shoot selfies between 11.9 and 19.7 inches, as well as automatic exposure control (ISO 800) with flash which enables for bright photos in low-light conditions. Switching between modes as well as turning it on and off are done completely by turning the ring surrounding the lens. And in case you’re wondering, there’s no Bluetooth connectivity and image storage is pretty much nonexistent.
The new instant camera is priced at RM728, and is available now via authorised Fujifilm retail stores nationwide, as well as its official stores on Shopee and Lazada. The company also debuted a Nerdunit limited edition of the Instax SQ40 for RM888 which features branding associated with the fashion brand on the left and rear sides of the camera, as well as a new brown colour option for the Instax Mini Evo model which is priced at RM928.
(Source: Fujifilm [official website] / Nerdunit)
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