Google has announced some upcoming changes for its YouTube Partner Program (YPP), which lets creators earn money from their videos through ad revenue sharing as well as several other monetisation tools on the platform. The changes will amend the eligibility criteria for a user to become a partner, lowering them to make it easier for newcomers to start monitising.
According to the tech giant, the news conditions require creators to have at least 500 subscribers, three public uploads within the last 90 days, and either 3,000 watch hours in the past year or three million Shorts views in the last 90 days. Those who meet the threshold will qualify to become a part of YPP.
In contrast, the previos requirements were having having a minimum of 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days. As you can see from this, the threshold has been significantly lowered but the introduction of three public uploads is new, requiring users to create multiple videos within a short timeframe regardless of views.
Being a partner not only means getting a share of the ad revenue from videos, but also access to YouTube’s tipping tools such as Super Thanks, Super Chat, and Super Stickers. Additionally, there are subscription tools such as channel memberships and it enables creators to promote their merchandise through YouTube Shopping.
For now, the Google subsidiary is only rolling out this new criteria in the US, the UK, Canada, Taiwan, and South Korea. The new policy will apply to other countries later on, but it’s unknown when exactly this will take place.
Another update is that YouTube is expanding its Shopping affiliate pilot to more US partners with more than 20,000 subscribers, allowing them to tag products in videos to earn a commission. Earlier this year, the streaming platform started ad revenue sharing on Shorts content, becoming the first short-form video platform to do so.
(Source: Google)
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