Qualcomm has revealed that it will be rebranding its next-generation Snapdragon chipsets under a new naming convention. This announcement arrives ahead of the company’s forthcoming Snapdragon Tech Summit on 30 November, while also confirming a recent rumour by leakster IceUniverse – who first suggested that the newer chips would no longer feature the familiar triple-digits style in favour of an all-new designation.
First and foremost, the company noted that it has separated the Qualcomm and Snapdragon brand, with the latter to now fully represent all of its mobile-related products. Going forward, Snapdragon will be a standalone brand “with specific ties to the Qualcomm brand where appropriate,” it added.
As for the new naming convention, Qualcomm explains that all next-gen chipsets under the Snapdragon line will now sport a single-digit series and generation number. For instance, the company’s upcoming flagship SoC that is set to debut next week will be known as the “Snapdragon 8 Gen1”. Naturally, this would mean that successors to it will see an increment to the generation number, although the company did not mention if it would retain the “Plus” or “+” naming for the upgraded variants of its chips.
In addition, the 5G suffix will also be removed from its chip names going forward. The company says that the new infrastructure has become ubiquitous enough, therefore specification is no longer needed. That being said, Qualcomm also revealed that it is committed to only launching 5G-enabled mobile platforms from this point onwards.
The company also says the iconic Snapdragon “fireball” logo will now “gain new prominence” and would “manifest itself in new visual assets and other creative executions”. Other than that, it also introduced new colours to represent different product tiers under the Snapdragon brand. These include Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold. While it did not detail each tier specifically, Qualcomm notes that Gold will now be used to only represent premium products.
As mentioned earlier, Qualcomm will be holding its annual Snapdragon Tech Summit next week on 30 November 2021. The company will be detailing more of its new Snapdragon 8 Gen1 chipset by then, and hopefully we’ll learn which smartphone brand and model to likely feature it as well.
(Source: Qualcomm [Official website])
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